Archive for the 'Marketing' Category
December 20, 2021
Are you planning to run a promotional contest/sweepstakes in Canada? Our firm has released all new and revised contest precedent packages and individual precedents for operating contests in Canada, excluding Quebec. Our contest precedents/forms can be modified with ease for future use and have been used by many of our local, national and international clients across different industries.
December 15, 2021
Do you need a precedent to run a random draw contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Canadian Random Draw Contest Package.
December 10, 2021
Does your business send commercial electronic messages (CEMs) to existing or prospective customers or other parties? Our firm has developed and published a selection of new checklists and precedents, including a detailed CASL Corporate Compliance Program, for sending CEMs in Canada and mitigating risk under Canada’s federal anti-spam legislation (CASL).
December 9, 2021
On December 8, 2021, the CRTC announced that global apparel retailer Gap Inc. (Gap) had agreed to a settlement to pay $200,000 for allegedly violating Canada’s federal federal anti-spam legislation (CASL) (see: Gap Inc. agrees to pay $200,000 for allegedly violating Canada’s anti-spam legislation).
December 8, 2021
We are pleased to announce the launch of a new CASL (anti-spam law) precedent available for sale and download: CASL Corporate Compliance Program.
December 7, 2021
Destination contests/sweepstakes (i.e., trip contests) are popular seasonal marketing tools used by many clients and businesses to increase sales during the holidays and winter season. They often include ski, spa, beach and other snow-bird travel packages to popular Canadian and international destinations.
December 5, 2021
Do you need checklists and precedents to help your company or organization comply with the express consent requirements of Canada’s federal anti-spam legislation (CASL)?
November 18, 2021
On November 8, 2021, the CRTC released its bi-annual CASL Enforcement Report, which reports that over 154,406 complaints (5,939 per week) were submitted to the Spam Reporting Centre (SRC) between April 1 and September 30, 2021. Of these complaints, 88% reported that the sender did not have consent and 71% reported that the electronic communication were related to affiliate marketing or legitimate businesses selling or promoting the sale of a good or service. In our experience, these compliance errors, particularly non-compliant CASL consent, are common among organizations involved in digital marketing.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
