Archive for the 'Marketing' Category
February 4, 2022
Practical Law Canada Competition, of which I am Lawyer Editor, published a new Legal Update, which discusses potential implications in Canadian competition law regarding false and misleading advertising and algorithms following a recent enforcement decision by the United States Federal Trade Commission (FTC) against Fashion Nova, LLC.
February 2, 2022
The Canadian Bar Association’s Competition Law and Foreign Investment Review Section’s Corporate Counsel and Compliance Committee is hosting an interesting new online webinar on February 3, 2022 from 12:30 p.m. to 1:30 p.m. ET entitled “Competition Compliance in the Digital World: Algorithms, AI and Emerging Technologies”.
February 1, 2022
Are you planning to run a promotional contest/sweepstakes in Canada?
Our firm has published three new Canadian contest law precedents: a random draw contest law package for operating contests in Canada (including Quebec), a precedent contest influencer/indemnification agreement to limit liability for sponsors and set out obligations in relation to influencers and other marketing partners participating in contests and other promotions and template contest forms language to comply with Facebook’s and Instagram’s Promotion Guidelines.
January 11, 2022
We are pleased to announce our new website launch: www.competitionlawyer.ca. Our new website will make it easier for existing and prospective clients to search and access our services and resources in our core areas of practice: Canadian competition, advertising and regulatory law.
January 7, 2022
On January 6, 2022, the Competition Bureau (Bureau) announced that it had negotiated a consent agreement with Keurig Canada Inc. (Keurig) regarding concerns over allegedly false or misleading recyclability claims on its website, social media platforms, texts and logos for its single-use coffee pods (K-Cup pods).
January 7, 2022
On January 5, 2022, the Competition Bureau (Bureau) obtained a Federal Court production order to advance its ongoing investigation into weight loss performance claims made by NuvoCare Health Sciences Inc. (NuvoCare) relating to its WeightOFF Max!, Forskolin+ and Forskolin Nx natural health products. This follows a May 2020 temporary consent agreement between the Bureau and NuvoCare prohibiting the company from making certain weight loss claims pending completion of the Bureau’s investigation.
December 30, 2021
Is your company or brand running contests or other promotions in Canada with third party influencers or third party marketing partners and want to mitigate risk? Our firm has developed a Canadian Contest Indemnification Agreement to set out the obligations between a sponsor and influencer or third-party marketer(s) relating to a contest or other promotion (indemnity agreement precedent in favour of the contest or promotion sponsor).
December 22, 2021
On March 4, 2020, the Ontario Trust in Real Estate Services Act, 2020 (TRESA) received Royal Assent, amending the Real Estate and Business Brokers Act, 2002 (REBBA). REBBA governs real estate brokerages, brokers and salespersons (real estate services registrants) in Ontario. Certain provisions under TRESA have yet to come into force and are tied to proposed new regulations under the legislation.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
