Archive for the 'Marketing' Category
November 27, 2013
Looking for a (perhaps slightly dark) entertaining read about popular scams? On November 1st the Canadian Competition Bureau updated its Little Black Book of Scams.
Contests continue to be a popular and engaging way to promote brands, events, product launches and other things. Whether a random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer a new Canadian contest forms package to add to my existing contest forms for Facebook “Like” contests.
November 19, 2013
The U.S. Federal Trade Commission (FTC) announced that it has obtained a federal court order to temporarily halt the operations and freeze the assets of an alleged fraudulent Montreal-based “Yellow Pages” business directory scheme. In making the announcement, the FTC said: “Hiding behind borders to scam churches and small businesses is a tactic that we’ve seen before. … Scammers need to know that we have great relationships with our law enforcement partners in Canada and, as this case shows, we can and will work together to protect our consumers.”
Do you need contest rules/precedents
for a Canadian contest?
We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where winners are chosen by random draw), skill contests (e.g., essay, photo or other types of contests where entrants submit content that is judged to enter the contest or for additional entries), trip contests and more. Also available are individual Canadian contest/sweepstakes precedents, including short rules (“mini-rules”), long rules, winner releases and a Canadian contest law checklist. For more information or to order, see: Canadian Contest Law Forms/Precedents. If you would like to discuss legal advice in relation to your contest or other promotion, contact us: Contact.
Do you need contest rules/precedents
for a Canadian contest?
We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where winners are chosen by random draw), skill contests (e.g., essay, photo or other types of contests where entrants submit content that is judged to enter the contest or for additional entries), trip contests and more. Also available are individual Canadian contest/sweepstakes precedents, including short rules (“mini-rules”), long rules, winner releases and a Canadian contest law checklist. For more information or to order, see: Canadian Contest Law Forms/Precedents. If you would like to discuss legal advice in relation to your contest or other promotion, contact us: Contact.
Contests continue to be a popular and engaging marketing tool for brands in many industries. Readers of this blog will know that I follow contest and sweepstakes law issues and work on a lot of Canadian and North American contests and other promotions.
September 30, 2013
The Canadian Bar Association’s annual Fall Competition Law Conference is quickly approaching and, as usual, this is the time of year that Competition Bureau announcements typically accelerate (coinciding with the conference). In this regard, in addition to the Bureau’s announcement last week that it had updated and expanded its Immunity and Leniency FAQs, the Bureau made a number of new announcements today relating to its price maintenance case against Visa/MasterCard, confidential information policy and online children’s advertising:
September 24, 2013
In a curious advertising story making the media rounds over the past few days (see: here and here), New York regulators are planning to crack down on phony online reviews (sometimes referred to as “astroturfing” using the synthetic grass term as a metaphor for fake “grass roots” testimonials/opinions).
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
