Archive for the 'Advertising' Category
December 17, 2013
Codes of ethics are a common and ubiquitous aspect of many trade and professional associations. A well prepared and thought out association code can achieve a number of legitimate aims, including ensuring that members adhere to the common goals and principles of the association, reducing legal liability and risk and enhancing the brand of members’ product or service offerings.
December 10, 2013
Yesterday the U.S. Federal Trade Commission launched a new competition law and enforcement related blog called Competition Matters.
December 5, 2013
On September 10th, the Canadian Competition Bureau announced a public consultation for suggestions where it should intervene in regulated markets (i.e., where the Bureau does not have direct enforcement powers given the existence of legislation or regulations sanctioning conduct that would otherwise violate the Competition Act).
December 5, 2013
Yesterday the Competition Bureau announced that a Quebec telemarketer has pleaded guilty to deceptive telemarketing under the Competition Act and fraud under the Criminal Code and was sentenced to nine months imprisonment.
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS
Do you need a precedent or checklist
to comply with CASL (Canadian anti-spam law)?
We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including on behalf of third parties), sender identification information, unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists. We also offer a CASL corporate compliance program. For more information or to order, see: Anti-Spam (CASL) Precedents/Forms. If you would like to discuss CASL legal advice or for other advertising or marketing in Canada, including contests/sweepstakes, contact us: contact.
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December 4, 2013
In a long anticipated announcement, or dreaded, depending on your perspective, the Federal Government announced earlier today that the coming into force date for most of Canada’s Federal anti-spam legislation (“CASL”) would be July 1, 2014.
December 3, 2013
Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising.
November 27, 2013
Looking for a (perhaps slightly dark) entertaining read about popular scams? On November 1st the Canadian Competition Bureau updated its Little Black Book of Scams.
Contests continue to be a popular and engaging way to promote brands, events, product launches and other things. Whether a random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer a new Canadian contest forms package to add to my existing contest forms for Facebook “Like” contests.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
