Archive for the 'Advertising' Category
CASL (Anti-spam Law) & Contests: 5 Ways Canada’s New Spam Law May Impact Your Contest or Sweepstakes
CANADIAN CONTEST RULES/PRECEDENTS
Do you need contest rules and forms for a Canadian contest/sweepstakes? We offer Canadian contest rules and forms for random draw, skill and other common types of Canadian contests (i.e., contest precedents and forms). For more information see Canadian Contest Forms/Precedents.
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As companies and marketers well know by now (or should), Canada’s new federal anti-spam legislation (CASL) will come largely into force on July 1st. The new law will of course impact electronic marketing to Canadians in many sectors and require that marketers consider how they need to comply with CASL both before and after in force.
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS
Do you need a precedent or checklist
to comply with CASL (Canadian anti-spam law)?
We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including on behalf of third parties), sender identification information, unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists. We also offer a CASL corporate compliance program. For more information or to order, see: Anti-Spam (CASL) Precedents/Forms. If you would like to discuss CASL legal advice or for other advertising or marketing in Canada, including contests/sweepstakes, contact us: contact.
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Over the past several months we have begun to increasingly consider Canada’s new anti-spam legislation (CASL) and its potential application to social media in particular. In general, CASL will, once largely in force July 1st, create a mandatory advance express consent regime for commercial electronic messages (CEMs) sent to or from Canadian computer systems. The new law will, among other things, also require that certain “form” (i.e., identification), unsubscribe and record-keeping obligations be met after in force.
June 23, 2014
We live in an age of exploding ideas and, as far as the web and new media marketing is concerned, noise. Selling your no doubt very spiffy product is an increasing challenge given the increased (and increasing) number of platforms, messages and voices. Once and a while, however, a clear voice resonates back to why people want to listen and who people want to listen to.
June 21, 2014
“Every business and individual has a duty to act lawfully. The Bureau operates on the assumption that all businesses and their senior management wish to comply with the law. Compliance is important for all businesses, regardless of their size, for both legal and practical reasons.
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS
Do you need a precedent or checklist
to comply with CASL (Canadian anti-spam law)?
We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including on behalf of third parties), sender identification information, unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists. We also offer a CASL corporate compliance program. For more information or to order, see: Anti-Spam (CASL) Precedents/Forms. If you would like to discuss CASL legal advice or for other advertising or marketing in Canada, including contests/sweepstakes, contact us: contact.
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June 20, 2014
Canada’s CRTC, one of three federal agencies responsible for administering and enforcing Canada’s new federal anti-spam law (CASL), has updated its Canada’s Anti-Spam Legislation page to include more CASL background and compliance materials. CASL comes into force July 1st and also applies to international marketers engaged in electronic marketing to Canadians.
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS
Do you need a precedent or checklist
to comply with CASL (Canadian anti-spam law)?
We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including on behalf of third parties), sender identification information, unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists. We also offer a CASL corporate compliance program. For more information or to order, see: Anti-Spam (CASL) Precedents/Forms. If you would like to discuss CASL legal advice or for other advertising or marketing in Canada, including contests/sweepstakes, contact us: contact.
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June 20, 2014
Yesterday, Canada’s CRTC issued new Compliance and Enforcement Guidelines (CRTC Bulletin 2014-326) to assist businesses develop compliance programs to comply with Canada’s upcoming anti-spam law (CASL) and existing do-not-call list rules.
June 19, 2014
Globe Law and Business recently published a new international advertising law text entitled: International Advertising Law. Given that I work a lot in the Canadian advertising and marketing law areas, as well as the relative dearth of advertising and marketing law texts generally (both in Canada and internationally), I thought this book was a welcome addition to the field. It includes, among other things, a survey of the advertising laws in leading jurisdictions including Australia, Canada, China, the United Kingdom and United States, among a number of other key and emerging jurisdictions.
June 16, 2014
A few days ago I wrote a short post on some of the innovative and new media related ways competition/antitrust enforcement agencies were endeavoring to enforce competition law, raise competition law awareness and encourage compliance (see: Competition Policy: Agencies Growing Digital Channels). On this theme, a very interesting announcement by the U.S. Federal Trade Commission (FTC) earlier today caught my eye: FTC Launches Contest at DEF CON 22 to Help Track Down Perpetrators of Illegal Robocalls.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
