Archive for the 'Advertising' Category
December 5, 2021
Do you need checklists and precedents to help your company or organization comply with the express consent requirements of Canada’s federal anti-spam legislation (CASL)?
November 18, 2021
On November 8, 2021, the CRTC released its bi-annual CASL Enforcement Report, which reports that over 154,406 complaints (5,939 per week) were submitted to the Spam Reporting Centre (SRC) between April 1 and September 30, 2021. Of these complaints, 88% reported that the sender did not have consent and 71% reported that the electronic communication were related to affiliate marketing or legitimate businesses selling or promoting the sale of a good or service. In our experience, these compliance errors, particularly non-compliant CASL consent, are common among organizations involved in digital marketing.
November 15, 2021
Do you need a precedent to run a skill-based contest/sweepstakes in Canada (e.g., a photo, essay or other type of skill-based contest/promotion)? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Skill Contest Package.
November 7, 2021
Over the past few years, one of the trends that we have been seeing with our advertising and marketing clients (both brands and agencies) is an increased move in some cases to participate in a contest or other type of promotion, with a third party being responsible for the majority of the marketing and administration of the promotion. Some examples include franchisors with franchisees conducting the majority of a promotion, major brands that partner with influencers and brands that partner with other co-sponsors or prize sponsors.
November 5, 2021
Do you need checklists and precedents to help your company or organization comply with the sender identification and unsubscribe requirements of Canada’s federal anti-spam legislation (CASL)?
October 15, 2021
Do you need a precedent for short rules (i.e., “mini-rules”) for running a random draw contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Random Draw Contest) precedent.
October 5, 2021
Do you need checklists and precedents to help your company or organization comply with some of the common business-related exemptions and categories of implied consent under Canada’s federal anti-spam legislation (CASL)?
October 1, 2021
Is your company or brand planning to run a contest in Canada and needs template language to comply with Facebook’s and Instagram’s Promotion Guidelines? Our firm has developed a new Canadian contest law precedent to help: Facebook and Instagram Language For Canadian Contests.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
