Archive for the 'Marketing' Category
September 15, 2021
Do you need a precedent for short rules (i.e., “mini-rules”) for running a skill-based contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Skill Contest) precedent.
September 5, 2021
Do you need checklists and precedents to help your company or organization comply with the documenting consent and scrubbing e-mail distribution list requirements under Canada’s federal anti-spam legislation (CASL)?
August 15, 2021
Do you need a precedent for long (i.e., full) contest rules to run a random draw contest in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Random Draw Contest) precedent.
August 5, 2021
Do you need a corporate compliance program to help your company or organization comply with Canada’s federal anti-spam legislation (CASL)?
July 28, 2021
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent digital deceptive marketing enforcement by the Competition Bureau (Bureau) under the Competition Act, R.S.C. 1985, c. C-34. The Update includes key aspects of recent enforcement by the Bureau, penalties, and implications for digital marketing compliance with competition law. Below is an excerpt with a link to the full Legal Update.
July 15, 2021
Do you need a precedent for long (i.e., full) contest rules to run a skill-based or judged contest in Canada (e.g., an essay, photo or other skill contest)? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Skill Contest) precedent.
July 7, 2021
The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos. In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video.
This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false or misleading marketing claims under sections 52 and 74.01 of the Competition Act. In general, the Bureau reminds advertisers that the deceptive marketing provisions of the Competition Act apply regardless of medium, including to web banners, landing pages, text-based hyperlinks, e-mails, text messages, newsletters, blog posts, online ads and social media content.
June 15, 2021
Are you planning to run a contest/sweepstakes in Canada and need a winner release form for winners to release the sponsor from liability? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Winner Release Form precedent.
Templates/precedents and checklists to run promotional contests in Canada
Templates/precedents and checklists to comply with Canadian anti-spam law (CASL)
