May 17, 2022
We are pleased to be presenting a CASL (Canadian anti-spam law) compliance program for the Retail Council of Canada and its members on May 19, 2022.
Presentation Overview
In Canada, commercial electronic messages (CEMs), including e-marketing through text messages, e-mails and some social media, are governed by Canada’s federal anti-spam legislation (CASL). While CEMs are often used for a variety of legitimate business purposes, including customer support and e-marketing, failing to comply with CASL can carry significant risks and penalties for companies, associations and other types of organizations.
Since CASL came into force in 2014, we have regularly helped clients comply with CASL and avoid making common types of CASL compliance errors. Also, the CRTC, which is primarily responsible for the administration and enforcement of CASL, has consistently enforced CASL since it came into force, with significant penalties imposed against both companies and individuals. Regular issues that arise relate to core CASL requirements (e.g., consent, meeting the elements of the different types of implied consent and an unsubscribe mechanism).
It remains important for marketers to not only understand the core requirements of CASL, but also how to avoid violations in relation to specific types of marketing (e.g., friends and family promotions, marketing involving partners or affiliates and B2B marketing).
This interactive presentation will provide a brief overview of CASL, including its application, enforcement and penalties. The focus of the presentation will be specific types of CASL compliance errors we regularly see and how to avoid them, including in relation to consent requests, requesting consent for third party senders, using third party lists and directories, B2B marketing and friends and family type promotions.
For More Information and to Register:
For more information and to register for this online interactive presentation see: CASL Still Matters: Common Compliance Errors.
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We are a Toronto competition and advertising law firm that offers business and individual clients efficient and strategic advice in relation to competition/antitrust, advertising, Internet and new media law and contest law. We also offer competition and regulatory law compliance, education and policy services to companies, trade and professional associations and government agencies.
Our experience includes advising clients in Toronto, Canada and the United States on the application of Canadian competition and regulatory laws and we have worked on hundreds of domestic and cross-border competition, advertising and marketing, promotional contest (sweepstakes), conspiracy (cartel), abuse of dominance, compliance, refusal to deal and pricing and distribution matters. For more information about our competition and advertising law services see: competition law services.
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