I help clients practically navigate Canada’s advertising and marketing laws and offer a range of Canadian advertising and marketing law services in relation to print, online, new media, mobile and e-mail marketing and telemarketing.
My services include advice and compliance in relation to Canada’s general civil and criminal misleading advertising rules under the federal Competition Act. I also offer advice in relation to specific types of advertising and regulation including Canada’s anti-spam legislation (CASL), direct marketing, gift card legislation, multi-level marketing and pyramid selling, packaging and labelling, promotional contests and sweepstakes, rebates, sales and promotions and telemarketing.
ANTI-SPAM LEGISLATION (CASL)
My anti-spam law (CASL) services include advice relating to:
- General CASL compliance
- Consent requirements
- Form and unsubscribe requirements
- Competition Act compliance for electronic marketing and advertising
- Steps to adapt existing electronic marketing to comply with CASL
For more see: Anti-spam (CASL)
GIFT CARDS
My services include advice in relation to:
- Provincial gift card legislation
- Drafting terms and conditions and disclosure for gift cards
- The application of the Competition Act to gift cards and other promotions
- Competition and advertising law advice for other promotions
PACKAGING AND LABELLING
My services include advice in relation to:
- Advice for complying with Canadian packaging and labelling legislation
- Advice for complying with Canadian advertising and marketing laws
- Compliance programs and policies including advertising and marketing
- Vetting advertising materials and packaging for Canadian compliance
PROMOTIONAL CONTESTS
My services include advice in relation to:
- Application of the Competition Act and Criminal Code to promotional contests
- Drafting short and long contest rules and statutory disclosure
- Reviewing promotional contest marketing and advertising materials
- Preparing winner release documentation
- Compliance with the misleading advertising provisions of the Competition Act
- Advice relating to Canada’s deceptive prize notice and telemarketing rules
NEW: Canadian Contest Forms and Checklists: Based on increased demand for efficient and affordable Canadian contest law rules, in addition to my contest law services I am now offering Canadian contest forms and precedents for the operation of random draw and skill contests in Canada (excluding Quebec). See: here.
For more see: Contests
TELEMARKETING
My services include advice in relation to:
- The deceptive telemarketing sections of the Competition Act
- The misleading advertising sections of the Competition Act
- British Columbia consumer protection legislation
- British Columbia Telemarketer Licensing Regulation
- National Do Not Call List (CRTC)
- Compliance policies and programs for telemarketing companies
- Preparation and review of telemarketing scripts
- Review of print and online marketing materials
- Regulatory and Competition Bureau investigations
- Criminal and civil searches and document production requests
For more see: Telemarketing
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For more information about our regulatory law services contact us: contact
For more regulatory law updates follow us on Twitter: @CanadaAttorney
BOOKS
The Competition Law Guide for Trade Associations in Canada is a practical and concise summary of Canadian competition law for trade, professional and other associations and their advisors
COURSES
Competition Law and REALTORS®: What You Say and Do Matters was designed by ACRE with the assistance of CREA to help Canadian REALTORS® understand and comply with Canadian competition law
For more see: ACRE