“Every violation of the antitrust laws is a blow to the free-enterprise system envisaged by Congress”
(Hawaii v. Standard Oil Co.)
“Price-fixing agreements, like other forms of hard core cartel agreements, are analogous to fraud and theft. They represent nothing less than an assault on our open market economy. Buyers in free market societies are entitled to assume that the prices of the goods and services they purchase have been determined by the forces of competition. When they purchase products that have been the subject of such an agreement, they are effectively defrauded.”
(Crampton, C.J., Federal Court,
R. v. Maxzone Auto Parts)
“Screw the competition – focus on good customer service”
(Virgin founder Richard Branson)
THE COMPETITION ACT
Canadian competition law is largely governed by the Competition Act (Act). The Act is federal framework legislation that applies to most businesses and industries in Canada, with limited exceptions and includes criminal offences and civil “reviewable matters”. The Act is administered and enforced by the federal Competition Bureau (Bureau), a federal enforcement agency headed by the Commissioner of Competition (Commissioner).
The Act sets out four purposes as follows: (i) to promote the efficiency and adaptability of the Canadian economy, (ii) to expand opportunities for Canadian participation in world markets, (iii) to ensure that small and medium-sized enterprises have an equitable opportunity to participate in the Canadian economy and (iv) to provide consumers with competitive prices and product choices.
While Canadian courts have held that none of these four purposes is paramount, and the relevant purpose (or purposes) can vary according to the type of conduct at issue, the Act is in general consumer protection oriented legislation meant to ensure that consumers benefit from competitive and undistorted markets. For this reason, Canadian courts have long said that private gains by parties (e.g., to parties to price-fixing and other cartel arrangements) are not relevant, but rather whether conduct distorts competition to the degree that it is either a criminal offence or can be challenged under the civil sections of the Act.
The Act includes both criminal offences and civil “reviewable matters”.
The criminal offences of the Act include conspiracy (i.e., cartels, such as price-fixing agreements between competitors) (section 45), bid-rigging (section 47), criminal misleading advertising (section 52), deceptive telemarketing (section 52.1) and pyramid selling schemes (section 55.1). For more information on these competition law offences, see the tabs to the left.
Some other former criminal competition offences (e.g., predatory pricing and price discrimination) were repealed in 2009, though the conduct they related to can still be challenged under the civil abuse of dominance provisions of the Act (i.e., under sections 78 and 79). Canada’s former criminal price maintenance offence was also made a civil matter subject to a competitive effects test in 2009.
Criminal offences under the Act are investigated by the Bureau, prosecuted by the Public Prosecution Service of Canada (or “PPSC”, which is headed by the Director of Public Prosecutions), tried in provincial criminal courts and subject to criminal penalties. The potential penalties for violating the criminal offences of the Act include criminal fines, imprisonment and “prohibition orders” (i.e., court orders to stop or modify conduct).
The Bureau also has access to a variety of significant, intrusive and potentially disruptive enforcement powers in relation to criminal matters. These include the ability to obtain search warrants to search premises, wiretaps and court orders to compel the production of documents. In addition, the Bureau relies heavily on its Immunity and Leniency Programs to detect criminal violations of the Act.
Civil Reviewable Matters
In addition to the criminal offences discussed above, the Act also contains a number of civil “reviewable matters”. These include price maintenance (section 76), civil misleading advertising (section 74.01), refusal to deal (section 75), abuse of dominance (sections 78 and 79), tied selling / exclusive dealing / market restriction (section 77) and mergers (section 92).
These civil sections, generally speaking, can apply to conduct such as refusals to deal/supply, abuses of dominance by significant firms (e.g., predatory pricing, exclusive supply arrangements and other exclusionary or disciplinary conduct) and where suppliers maintain resale prices that have adverse effects on competition.
These civil sections also address conduct that may be pro- or anti-competitive, but require a closer examination of the potential market effects – for example, whether conduct by companies, suppliers, etc. is likely to result in an adverse effect on competition or substantially prevent or lessen competition.
Reviewable matters are also investigated by the Bureau, may result in proceedings initiated by the Bureau (or private parties in certain cases with leave), are generally heard before the Competition Tribunal and in some cases in provincial courts or the Federal Court and are subject to a variety of potential penalties.
ENFORCEMENT OF COMPETITION LAW
The Act in Canada is enforced and administered by the Bureau, a federal enforcement agency headed by the Commissioner. The Bureau investigates potential competition law offences and civil “reviewable matters” under the Act.
The Commissioner and the Bureau have significant powers to investigate potential violations of the Act. These include the ability to search premises and seize documents, search and seize computer records, tap phone lines, compel individuals to testify under oath and require companies or individuals to produce documents or responses to written information requests.
The Commissioner has the power to investigate and refer criminal matters to the Director of Public Prosecutions (“DPP”) for prosecution. Criminal offences under the Act include conspiracy (i.e., price-fixing, market allocation/division or supply/output restriction agreements between competitors), bid-rigging, misleading advertising in some cases, deceptive telemarketing and pyramid selling schemes. While the Bureau investigates potential violations of the Act’s criminal offences, the responsibility for prosecutions lies with the DPP. In practice, the Bureau and the Public Prosecution Service work closely together on criminal competition law prosecutions.
The Commissioner is also responsible for investigating and initiating applications relating to potential contraventions of the Act’s civil “reviewable matters”, which are primarily heard before the Tribunal (a specialized administrative body consisting of judges and “lay” experts). The Act’s civil reviewable matters include the civil misleading advertising, refusal to deal, price maintenance, abuse of dominance and exclusive dealing / tied selling / market restriction sections.
COMPETITION LAW MATTERS
Competition law proceedings in Canada may be commenced under the Act by the Bureau itself based on its own investigation, as a result of complaints from customers, competitors or other industry participants or from persons that have (or may have) contravened the Act and are seeking immunity or leniency under the Bureau’s Immunity and Leniency Programs.
In addition to Bureau investigations, private parties may also in some cases commence private civil actions for violations of the criminal sections of the Act, including the criminal conspiracy and criminal misleading advertising sections, or make “private access” applications to the Competition Tribunal for Tribunal orders under the refusal to deal, price maintenance and exclusive dealing / tied selling / market restriction sections.
Violation of the Act can result in severe penalties, lost time and negative publicity for individuals, companies, other types of organizations and their executives and personnel.
Potential penalties under the Act include criminal fines (unlimited in some cases and up to $25 million per count in others), civil “administrative monetary penalties” or “AMPs” (essentially civil fines), imprisonment, damages (or settlements) arising from private civil actions and court orders (injunctions or prohibition orders) to stop or modify conduct.
Some of the specific penalties under the Act include criminal fines of up to $25 million under the criminal conspiracy provisions, civil fines of up to $10 million for abuse of dominance and civil misleading advertising (higher AMPs for repeated violations) and imprisonment for up to 14 years.
There is also potential director and officer liability under the Act. In this regard, the Bureau commonly pursues individual executives as accused in criminal matters and plaintiffs frequently name directors and officers as defendants in civil actions.
Private parties (e.g., consumers or competitors) can also commence private actions for damages where they have suffered actual damage or loss as a result of a violation of the criminal provisions of the Act (or as a result of the breach of a Tribunal or court order made under the Act). Class actions may also be commenced under the Act and are increasingly common.
COMPETITION LAW COMPLIANCE
Competition compliance programs are not mandatory in Canada under the Act, though they can in certain cases and commonly are ordered by courts or negotiated in settlements with the Bureau. An effective compliance program can have many benefits for companies, trade associations and other organizations.
These include: reducing the risk of violating the criminal and civil provisions of the Act; identifying the boundaries of acceptable conduct; reducing costs in relation to investigations and proceedings; identifying circumstances when legal advice should be sought; detecting illegal conduct; potentially mitigating penalties in the event of an investigation; strengthening corporate goodwill and reputation; avoiding negative publicity; and reducing potential director and officer liability.
It is also more important now for companies to have effective compliance programs for several reasons including: (i) the recent enactment of new criminal conspiracy offences with a lower enforcement burden, (ii) increased penalties for criminal conspiracies (maximum fines of up to $25 million), (iii) heightened misleading advertising penalties (maximum “AMPs” of $10 million) and (iii) the Bureau is more focused on enforcement and litigation in the past few years.
While a competition law compliance policy will not automatically insulate a company or its directors and officers from potential criminal or civil competition law liability, the Bureau may give weight to a credible and effective compliance program in determining how to proceed in respect of a particular matter (e.g., determining whether to proceed with a more informal resolution of a case, or whether to proceed on a civil or criminal enforcement track).
KEY ELEMENTS FOR COMPETITION LAW
COMPLIANCE IN CANADA
The Bureau recently issued a new Information Bulletin on Corporate Compliance Programs (the “Bulletin”). The Bureau’s new Bulletin replaces its earlier Corporate Compliance Programs Bulletin issued in 1997. The Bureau sets out five essential elements for an effective compliance program in the Bulletin:
1. Senior management involvement and support. As senior management are required to exercise care, skill and diligence and act in the best interests of a company, they should identify the principal risks faced by a business and implement appropriate systems to manage such risk (including the adoption of compliance programs).
2. Corporate compliance policies and procedures. The development of a corporate compliance program tailored to a business and relevant industry is critical to a program’s success (which should be periodically updated).
3. Training and education. A credible and effective compliance program should include ongoing training and education focused on personnel who are in a position to engage in conduct that may contravene the Act.
4. Monitoring, auditing and reporting mechanisms. Monitoring, auditing and reporting mechanisms are in the Bureau’s view also essential to an effective compliance program to help prevent and detect violations of the Act.
5. Consistent disciplinary procedures and incentives. Finally, consistent disciplinary procedures and initiatives demonstrate the seriousness of a company’s compliance with the Act and are important for deterrence purposes and as a reflection of a company’s policy against unlawful conduct.
COMPETITION LAW SERVICES
I offer business and individual clients efficient and strategic advice in relation to competition/antitrust law, advertising, white-collar crime, Internet and new media law, as well as consulting and advisory services for mergers and Canadian foreign investment laws. I also offer competition and regulatory law compliance, education and policy services to companies, trade and professional associations and government agencies.
My experience includes counseling clients on the application of Canadian competition and regulatory laws and I have worked on hundreds of domestic and cross-border competition, advertising and marketing, promotional contest (sweepstakes), conspiracy (cartel), abuse of dominance, compliance, refusal to deal, pricing and distribution, Investment Canada Act and merger matters.
I commonly work with litigation and other specialist counsel, researchers and other experts to provide efficient, attentive and strategic advice to my clients. For more information about my services and experience, please contact me to discuss your potential matter or to schedule a consultation.
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