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September 19, 2011

Quick look. A standard of review adopted by U.S. courts to be contrasted with, and falling in the middle of, the per se and rule of reason standards of review.  Antitrust Law Developments (Fifth), Volume I, p. 49, citing California Dental, 526 U.S. at 770:  “… when the adverse effect on competition is obvious and procompetitive virtues are nonexistent, the [U.S. Supreme] Court has applied a truncated rule of reason analysis and held some horizontal conduct unlawful without the market analysis traditionally required under the rule of reason.  This truncated rule of reason analysis, sometimes known as a ‘quick look’, may be applied ‘where the great likelihood of anticompetive effects can easily be ascertained.’”