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March 22, 2021

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, c. C-34, key Bureau deceptive marketing related enforcement and education priorities and implications for companies engaging in advertising and marketing in Canada.  Below is an excerpt with a link to the full Legal Update.  Below is an excerpt with a link to the full Legal Update.

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March is Fraud Prevention Month for the Competition Bureau (Bureau). The Bureau’s annual campaign, which is intended to raise awareness about consumer fraud in online and other media, launched on March 1, 2021.

According to the Bureau, in 2020, Canadians lost over $106.4 million to fraud, $62.6 million of which was related to online fraud (see News Release, Fraud Prevention Month 2021: Watch out for Online Scams, Competition Bureau, February 25, 2021). See also, News Release, Taking care of business, Competition Bureau, March 15, 2021.

While most companies do not engage in fraud, the Bureau’s annual Fraud Prevention Month is, nevertheless, useful as a reflection of the Bureau’s deceptive marketing related enforcement priorities. For more information about civil and criminal misleading advertising under the Competition Act, R.S.C. 1985, c. C-34, see: Practice Note, Misleading Advertising Under the Competition Act, Best Practices for Digital Marketing Checklist, Disclaimers and the Competition Act Checklist and Misleading Advertising Due Diligence Checklist. 

The Bureau’s Fraud Prevention Month guidance is also helpful in assisting companies avoid fraud targeting their business operations. For more information, see The Little Black Book of Scams, 2nd edition, Competition Bureau, March 1, 2018.

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For the Full Legal Update see: The Competition Bureau’s 2021 Fraud Prevention Month Priorities.

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    We are a Toronto based competition, advertising and regulatory law firm.

    We offer business, association, government and other clients in Toronto, Canada and internationally efficient and strategic advice in relation to Canadian competition, advertising, regulatory and new media laws. We also offer compliance, education and policy services.

    Our experience includes more than 20 years advising companies, trade and professional associations, governments and other clients in relation to competition, advertising and marketing, promotional contest, cartel, abuse of dominance, competition compliance, refusal to deal and pricing and distribution law matters.

    Our representative work includes filing and defending against Competition Bureau complaints, legal opinions and advice, competition, CASL and advertising compliance programs and strategy in competition and regulatory law matters.

    We have also written and helped develop many competition and advertising law related industry resources including compliance programs, acting as subject matter experts for online and in-person industry compliance courses and Steve Szentesi as Lawyer Editor for Practical Law Canada Competition.

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