Categories

Archives


March 7, 2017

Misleading advertising remains a top Competition Bureau (Bureau) enforcement priority. One of the more specific focuses for the Bureau is (and has been over the past several years) fake online endorsements, which is often referred to as “astroturfing”.

In this regard, the Bureau announced earlier today that fake online reviews would be the focus of its upcoming annual “2 Good 2 B True” day and Twitter chat on March 9th (@CompBureau).

For some of my recent posts on online endorsements and testimonials, see Competition Bureau’s Annual Internet Advertising Enforcement Sweep Focuses on False or Misleading Endorsements, Canada Increases Scrutiny of Online Paid Endorsements, New International Online Reviews and Endorsements Guidelines Give Practical Guidance to Marketers and U.S. FTC Updates Its FAQs on Endorsements and Testimonials in Social Media.

___________________

SERVICES AND CONTACT

I offer business and individual clients efficient and strategic advice in relation to competition/antitrust, advertising, Internet and new media law and contest law.  I also offer competition and regulatory law compliance, education and policy services to companies, trade and professional associations and government agencies.

My experience includes counseling clients on the application of Canadian competition and regulatory laws and I have worked on hundreds of domestic and cross-border competition, advertising and marketing, promotional contest (sweepstakes), conspiracy (cartel), abuse of dominance, compliance, refusal to deal, pricing and distribution, Investment Canada Act and merger matters. For more information about my competition law services see: competition law services.

___________________

To contact me about a potential legal matter see: contact

For more regulatory law updates follow me on Twitter: @CanadaAttorney

Comments are closed.