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The Canadian Interactive Advertising Bureau (IAB) has published two new advertising industry related glossaries, that may also be useful to advertising and marketing law lawyers as well: the “real time bidding” (RTB) and social media glossaries.  See: Interactive Advertising Bureau (IAB) – Real Time Bidding (RTB) Glossary and Interactive Advertising Bureau (IAB) – Social Media Glossary.  We have added links these very fine two additions to the body of competition/advertising law definitions to our own Antitrust and Advertising Alphabets.

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