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Yesterday, the Canadian Council of Chief Executives (CCCE) published a new report on the competitiveness of Canadian agricultural processors in global markets and in particular Asia, entitled: Golden Opportunities and Surmountable Challenges: Prospects for Canadian Agriculture in Asia.

From the CCCE:

“Canada’s agri-food sector has the potential to become a growth engine for the entire economy if the federal government moves quickly to negotiate preferential trade agreements with fast-rising Asian markets, a new report concludes.

‘The rise of China, India and other emerging markets has dramatically changed the outlook for Canadian farmers and agricultural processors,’ says Michael Gifford, Canada’s former chief agricultural trade negotiator and the author of the report. … Mr. Gifford’s paper is the fourth in a series of reports commissioned by the Canadian Council of Chief Executives (CCCE) to explore the impact on Canada of Asia’s growing economic power. …

Mr. Gifford notes that, for decades, Canada’s agri-food sector has struggled with boom-and-bust cycles, frequent surpluses and low farm incomes. As in many other industrialized countries, agricultural production increased rapidly in the second half of the 20th century, outstripping population growth.

However, the rise of China, India and other emerging markets is driving major changes in the global agri-food market. Across Asia, rapid urbanization and income growth are contributing to an unprecedented expansion in the number of middle class consumers, and a consequent increase in demand for meats, vegetable oils, dairy products, fruits and sugar as well as processed food and restaurant meals.

All of this augurs well for countries such as Canada that are net agricultural exporters, Mr. Gifford says. ‘Asia’s expanding appetite for imported food provides Canadian agricultural producers with golden opportunities to grow and prosper – provided that the federal and provincial governments and industry work together to identify and overcome a variety of external and internal challenges.’”

For a copy of the CCCE’s report see:

Golden Opportunities and Surmountable Challenges: Prospects for Canadian Agriculture in Asia

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