FEBRUARY 29, 2012

The American Bar Association (the Private Advertising Litigation, Consumer Protection and Privacy & Information Security Committees) is holding a teleseminar on February 29, 2012 entitled: “Hot Legal Issues in Social Media Marketing”.

From the ABA:

“Do you want to run a multinational promotion for tweens on Facebook to post videos of their experiences using your product? How about giving rewards to the “mayor” of your store locations on 4-Square? (Or maybe you are asking “What is that?”) Join an expert panel for a fast and furious hour and a half discussing current issues with marketing via social media and resources for your use in counseling through this minefield. The discussion will include new technologies (like 4-Square), marketing to kids, how CAN-SPAM and/or COPPA touch social media, the impact of FTC endorsement/testimonial guidelines, sweepstakes/contest laws, and more!”


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