June 27, 2014
With Canada’s new anti-spam law (CASL) coming into force right around the corner (next week on July 1st) Canadian and international businesses that market to Canadians are finalizing initial CASL compliance preparations (including a flurry of consent request e-mails – which will not be permitted to request consent post-July 1st, unless they fall within the scope of the transition provision of CASL – i.e., are sent to existing business or non-business contacts as defined).
What Is Competition Law?: A Few Interesting, Frequent and Important Competition & Advertising Law Questions – Part III
June 26, 2014
Several days ago I posted several short notes discussing a few of the more interesting, frequent and important competition and advertising law questions I’ve received over the past few years (see: here and here). Today I thought I would write one more with a few more “real life” competition/advertising law FAQs – i.e., not hypotheticals worked up by a lawyer but questions I’ve received over the past few years.
CASL (Anti-spam Law) & Contests: 5 Ways Canada’s New Spam Law May Impact Your Contest or Sweepstakes
June 25, 2014
As companies and marketers well know by now (or should), Canada’s new federal anti-spam legislation (CASL) will come largely into force on July 1st. The new law will of course impact electronic marketing to Canadians in many sectors and require that marketers consider how they need to comply with CASL both before and after in force.
June 24, 2014
Over the past several months I’ve begun to increasingly turn my mind both to Canada’s new anti-spam legislation (CASL) and its potential application to social media in particular. In general, CASL will, once largely in force July 1st, create a mandatory advance express consent regime for commercial electronic messages (CEMs) sent to or from Canadian computer systems. The new law will, among other things, also require that certain “form” (i.e., identification), unsubscribe and record-keeping obligations be met after in force.
New Publications & Awards: AAI Antitrust Enforcement Awards, Audio Sessions From 2014 Annual Conference
Advertising: How To Differentiate in an Age of Noise?: Truth, Value & Brand: P&G Marketing Head Distills the Essence
June 23, 2014
We live in an age of exploding ideas and, as far as the web and new media marketing is concerned, noise. Selling your no doubt very spiffy product is an increasing challenge given the increased (and increasing) number of platforms, messages and voices. Once and a while, however, a clear voice resonates back to why people want to listen and who people want to listen to.
June 21, 2014
“Every business and individual has a duty to act lawfully. The Bureau operates on the assumption that all businesses and their senior management wish to comply with the law. Compliance is important for all businesses, regardless of their size, for both legal and practical reasons.
June 20, 2014
Canada’s CRTC, one of three federal agencies responsible for administering and enforcing Canada’s new federal anti-spam law (CASL), has updated its Canada’s Anti-Spam Legislation page to include more CASL background and compliance materials. CASL comes into force July 1st and also applies to international marketers engaged in electronic marketing to Canadians.