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Advertising Law

July 20, 2011

Complying with Canadian advertising and marketing laws is an increasing challenge for companies.  Hurdles include increased enforcement, new legislation – for example Canada’s new federal anti-spam legislation (Bill C-28), private litigation and new technologies.

We help clients practically navigate Canada’s advertising and marketing laws and offer a full range of Canadian advertising and marketing law services in relation to print, online, new media and e-mail marketing and telemarketing.  Our services include advice in relation to:

  • Federal anti-spam legislation (Bill C-28)
  • Competition law litigation and Competition Bureau complaints
  • Consumer packaging and labeling legislation
  • “General” misleading advertising provisions of the Competition Act
  • Deceptive marketing provisions of the Competition Act
  • Internet, online and new media advertising and marketing
  • Multi-level marketing and pyramid selling
  • Promotional contests and sweepstakes
  • Direct marketing
  • Sales and promotions
  • Telemarketing

Representative Matters

Representing clients in misleading advertising and defamation based claims against competitors.

Designing promotional contests for many Canadian and international companies.

Compliance reviews of advertising and marketing campaigns.

Competition law compliance programs and advertising and marketing law educational materials.

Assisting companies with the design and operation of multi-level marketing plans to comply with the multi-level marketing and pyramid selling provisions of the Competition Act.

Author of misleading advertising compliance publications for Canadian real estate boards and associations.

Advice in relation to provincial direct marketing legislation.

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We provide federal competition and foreign investment law services to clients across Canada and internationally.

For more see: Misleading Advertising